The Right of Publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of their persona. It gives the individual the exclusive right to license the use of their identity for commercial promotion.
We help clients understand and protect their right of publicity, which has become particularly important with the phenomenal expansion of the Internet and electronic media. In the case of litigation, we help clients prosecute unlawful use of their publicity or defend lawful use of someone else's publicity.
"A National Identity Crisis: The Need for a Federal Right of Publicity Statute"